AI Insights · Timothy · January 2024
Q4 2023 Performance of Top Fast Food Apps on iOS in Brazil
A look at the iOS app performance for leading fast food and fast casual restaurants in Brazil during the fourth quarter of 2023. Insights reveal trends in downloads and active users, with data sourced from Sensor Tower.
In the final quarter of 2023, Brazil's fast food app landscape saw varied activity across some of the most popular platforms on iOS. At Sensor Tower, we've gathered data to provide a snapshot of how these apps fared during this period.
McDonald's Offers and Delivery experienced a notable increase in downloads, starting the quarter at approximately 36K and peaking at around 75K, before ending at about 43K. Weekly active users also saw a rise, kicking off at around 397K and surging to over 575K mid-quarter, then slightly dipping to end at approximately 435K.
Burger King Brasil also enjoyed growth in downloads, beginning with roughly 25K and reaching a high of 34K, with a quarter-end figure close to 32K. Active users reflected a similar upward trajectory, opening at about 124K, climbing to over 166K, and finally settling at around 124K.
Habib's saw its downloads start at nearly 7K, climbing to a peak of over 11K, and closing the quarter at around 8K. The app's weekly active users fluctuated slightly, starting at approximately 31K, peaking at nearly 39K, and finishing at about 34K.
Starbucks Brasil had a relatively stable quarter. Downloads began at over 5K, dipped to around 2K, and ended at about 3K. The app's active users started at 18K, experienced a mid-quarter spike to over 20K, and concluded the quarter at roughly 19K.
Lastly, Domino's Pizza Brasil had a modest quarter. Downloads were at their highest at the start, with over 2K, and saw a decrease to just under 1K by the quarter's end. Weekly active users began at about 5K, dipped to around 4K, and ended the quarter just under 5K.
For a more detailed analysis and additional insights on the performance of these apps and others in the industry, visit Sensor Tower. Our comprehensive data helps businesses and analysts understand the competitive landscape and user engagement trends.